June Sarpong announced as face of new campaign for darker foundation shades

June Sarpong is the official campaign ambassador for a new UK initiative working to make darker foundation shades for people of colour.

L’Oreal, Revlon and Maybelline are committing to add an additional 23 shades of foundation for darker skin tones between them, as part of Superdrug’s Shades of Beauty campaign, according to Cosmetics Business.

UK TV presenter Sarpong said: “As a black woman I know how hard it is to find affordable beauty products.

“I can’t wait to get going and be a voice for black women and I’m delighted that Superdrug is listening to customers and is going to help make a real change.”

 

23 new shades are due by the end of July and with more to follow in September.

Featured image credit: Joanna Vestey

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